From complexity
To clarity

I help you find new ways to tackle your strategic challenges.

For more than 15 years, businesses, governments, and charities of all sizes have come to me when they’re faced with complex challenges related to impact, strategy, or stakeholders.

I design bespoke strategies and tools that reflect the unique context of each situation, while facilitating communities and coaching leaders.

I am as passionate as I am pragmatic—making the complex look and feel simple.

Don't take my word for it
Lee Crockford presenting on stage in Lisbon with a huge digital screen behind him.

spur:org

Lee is one of the most meticulous and big thinkers I've ever met. His attention to detail, yet incredibly creative way of thinking, means he always comes up with new ways to fill any gap in whatever project that he's working on.

Ehon Chan
Ehon Chan

He/him

Founder

What it’s like to work with me.

Day Four Projects

We’ve partnered with Lee on numerous projects over the years. He brings clarity and creativity to complex problems and is a sensitive and compassionate advisor. He has deep industry knowledge and his curiosity is infectious.

Nic Vogelpoel
Nic Vogelpoel

He/him

Director

What it’s like to work with me.

Australian Musical Theatre Festival

Lee stands out with exceptional and wide-ranging practical experience with issues involving equity and diversity and organisational culture combined with risk management and governance. It is rare to combined find depth of knowledge in these areas combined. In working with him, the added 'bonus' has been to discover his highly developed communication and engagement skills.”

Rod Jackson
Rod Jackson

He/him

Director

What it’s like to work with me.

Caritas Australia

We are in a really good place off the back of the work you did with us. So, a huge thank you for your help in navigating the complexity with us.

Sophie Jenkins
Sophie Jenkins

She/her

Impact Associate Director

What it’s like to work with me.

Estoril Conferences

Lee is an amazing leader and inspiring human being with a clear mission to impact people and societies around the world.

Silvia Pazos Rodriguez
Silvia Pazos Rodriguez

She/her

Executive Director

What it’s like to work with me.

Queensland Government

If you meet Lee, you will see stars and will never forget. When Lee says he will do something, you can rest assured that his entire being will be invested into making it happen.

Sarah Pearce
Sarah Pearce

She/her

Policy

What it’s like to work with me.

G.J Data Solutions

Lee has a unique ability to synthesise information in real-time—turning a conversation into clear action.

Geordie Williamson
Geordie Williamson

He/him

Entrepreneur

What it’s like to work with me.

What I bring to the table

The best outcomes occur where things intersect: where strategy meets co-design, where facilitation meets governance, where impact measurement meets coaching, where the executive suite meets community. So, depending on the project, I bring a blend of the following skills and experience:

Strategy and design
Facilitation and keynote speaking
Impact and measurement
User and customer journey
Coaching and advisory
Co-design and deliberative engagement
Governance and risk
Project and change management
Stakeholder engagement and experience

Good work with even better people

Some of the challenges I've worked on recently.

A room of people listening to a speaker in front of a powerpoint that says "Shaping a more human future of work"
NGO

100% Human at Work

I'm co-designing innovative solutions to address the "future of work" with their network of corporate executives.

Facilitation
Presenting
Strategy
A wide shot of the empty MRC auditorium with a piano on stage begging to be played
Social Enterprise

Melbourne Recital Centre

I'm ensuring their brand and website redevelopment projects are expertly managed.

Project management
Strategy
A group shot of BTA leaders including Richard Branson.
Corporate

The B Team Australasia

I'm co-designing new ways of improving mental wellbeing in the workplace with their network of CEOs.

Strategy
Research
Co-design
Project management
A lead singer poses on stage, perched on a piano as the cast gesture towards her
Charity

Australian Musical Theatre Festival

I'm providing good governance through an exciting period of growth as Australia’s premiere national musical theatre festival.

Governance
Strategy
Funding and philanthropy
A group of young, excited program participants posing for a group photo with Sydney skyline in the background
Charity

Pride by Side

I'm providing good governance and strategic direction to them as a newly established LGBTQIA+ charity.

Governance
Strategy
Impact measurement
A firefighter has their back to the camera as a bushfire rages in front of them
Charity

Foundation for Rural & Regional Renewal

I'm evaluating the effectiveness of their philanthropic partnerships for disaster resilience.

Evaluation
Partnerships
Impact measurement