Helping others do good, better.

Lee Crockford (He/Him) is a freelance social impact advisor and non-executive director working to solve complex global challenges through co-design, impact measurement, and behaviour change.

His work spans mental health, education, arts, environment, technology, and justice across private, public, and non-profit sectors.

Lee is currently Director of Pride by Side, Director of The B Well Coalition, and non-executive Director of both the Victorian Responsible Gambling Foundation and Australian Musical Theatre Festival.

He has been a Global Laureate Fellow, Impact Academy Fellow, G20 Youth Representative, Victorian LGBTIQ+ Leader, AMP Tomorrowmaker, and D&F Academy Fellow.

His work is awarded by Good Design, UNLEASH, Impact 25, Australian Scholarships, Pro Bono Australia, and Advance Queensland.

Lee Crockford · Headshot


Impact measurement and frameworks

Quantifying progress towards outcomes and impact

Co-design and deliberative engagement

Designing solutions with community and centering lived-experience

Strategy and planning

Building solutions that effectively shift people to action

User and service design

Mapping user needs and journeys


Non-executive direction and management advisory

Speaking and facilitating

Working with and educating communities

Project management

Building beautiful and visual concepts

Current collabs

Group of people posing for image
Two people engaged in conversation at a table
Ravi brainstorming ideas onto butchers paper
Participants at a conference watching a speaker
B Team · Conference table with delegates talking around it
B Well Coalition Logo
Man speaking at conference
Illustration of an intersectional rainbow flag in bright colours

Pride by Side


Many LGBTIQ+ initiatives simply do not have adequate resources or capacity to meet their goals. This is a challenge that impacts the safety, justice, and equality of people and communities.

Pride by Side (formerly 123+) matches LGBTIQ+ initiatives with allied organisations  to help them build capacity in: impact and evaluation, business and financials, user and ecosystem, technology and logistics, branding and communications, and people and culture.

Visit Pride by Side

Victorian Responsible Gambling Foundation

Non-executive Director

The Victorian Responsible Gambling Foundation supports people affected by gambling harm, including family and friends.

The Foundation takes a public health approach— a focus on prevention, early intervention, and support for those who are particularly vulnerable to gambling harm as well as those living in regional and rural communities.

Visit VRGF

The B Well Coalition

Project Director

The B Well Coalition supports the leadership of organisations in creating mental healthy workplaces.

The Coalition is a network of CEOs and delegates across Asia-Pacific fostering better mental wellbeing within their organisations. The Coalition provides a community of leadership, data, and resources to support their efforts.

The B Well Coalition is an initiative of The B Team Australasia.

Visit B Well

Previous collaborations

WWF Logo
The Equality Project Logo
spur: Logo
Greater Outcomes Logo
Victorian Government Logo
Estoril Conferences Logo
Toucan logo
Tech Against Terrorism
Sunshine Coast Council Logo
TEDx Logo
The B Team Logo
Telstra Foundation Logo
TasCOSS Logo
Queensland Government Logo
Singularity U Logo
GiveOUT Logo
Roses in the Ocean Logo
Out for Australia Logo
QUT Logo
MATES in Construction Logo
Mansfield Shire Logo
Ipsos Logo
GiveOUT Australia Logo
Google Logo
Anglicare Southern Queensland Logo
BDO Logo
Caterpillar Logo
Be Logo
Lee Crockford Presenting at UNLEASH 2018
Lee Crockford presenting on stage at UNLEASH 2018
Logo for LGBTIQ+ initiative Pride by Side

Side projects

In the pool room*