Lee Crockford

Social Impact · Behaviour Change · Design

Lee is a social impact strategist working to solve complex global challenges. As Co-Founder and Director of spur: he is passionate about instigating change through innovation, design, and behaviour change.

His work is highly varied and has spanned mental health, foster care, LGBTIQ+ rights, the environment, public health, and education.

He is a strategist, speaker, writer, and facilitator.

With a background in design, every project is approached with the ethos: It stands. It works. It is beautiful.

Lee has been recognised internationally for his ground-breaking work and approach to social change and impact measurement.

He has been awarded as a Global Laureate Fellow, UNLEASH Innovation Lab Winner, Australian representative to the G20 Youth Entrepreneurship Alliance, Global Laureate Fellow, D&F Academy Global Fellow, Australian Young Social Pioneer, Queensland Digital Champion, and Young Social Entrepreneur of the year.

Lee is currently a Board Member of the Victorian Responsible Gambling Foundation, committee member of GiveOUT, and member of The B-Team's Australasian mental health panel.

Play Arrow

TEDx SouthBank · How to Save a Life

spur:

In 2011, Lee co-founded what is known today as spur:, a strategy, design, and venture studio focused on positively affecting human actions—and measuring the outcome.

spur: works with organisations and communities to create a world that is fair, sustainable, and well.

A profit-for-purpose business, 5% of spur:'s revenue and 20% of employee time is donated to sister NGO spur:org.

800,000 people suicide globally each year and spur:org, a DGR-1 status charity, produces multi-award-winning, mental health projects and campaigns to reduce this number by making it an easier option for people to take positive action.

Visit Project
Toucan

Mental health isn’t just a human problem, it’s a trillion dollar business problem.

Poor mental wellbeing costs the global economy more than US$1T each year to lost productivity, absenteeism, workplace claims, staff turnover, and a range of other contributing factors.

Toucan is a digital platform that allows businesses, NGOs, governments, and interest groups to understand how their people are feeling at any moment in time.

Toucan is built on powerful machine learning that helps predict and track changes in team wellbeing, as well as providing personalised support to individuals’ needs.

Visit Project
Future Postbox

What would you to say a future version of you or someone else?

Future Postbox is a free platform that allows people to write letters which are sent 12 months later.

Some use it as for goal tracking, others as a time-capsule of memories. Some use it to say things are too hard to express face-to-face, and others just as a laugh.

Visit Project
The Clockmaker

The Clockmaker is a children's novel trilogy that explores life, death, and grief.

The Clockmaker follows the adventures of Ethan and his Dad through the magical world of Viik. That is, until Ethan's Dad dies, taking with him the portal to Viik. How can Ethan get back to Viik and face the one person who might be able to bring his dad back, The Clockmaker.

To be a beta reader of book one of The Clockmaker, click the link below:

Visit Project
Play Arrow

UNLEASH · 123+

Awards, ETc.

Impact 25 Award Finalist

Impact 25 Award Finalist

Recognition of contribution to the Australian not-for-profit and social sector and the wider community.

Gold Inclusion & Silver Health Award

Gold Inclusion & Silver Health Award

Global innovation lab to action the UN's Sustainable Development Goals in Singapore.

Australian Representative

Australian Representative

Australian representative at the global summit in Buenos Aires to further the sector.

AMP Tomorrowmaker

AMP Tomorrowmaker

AMP's Tomorrow Fund supports Australian Changemakers across a wide range of fields.

Brisbane Top Young Social Entrepreneur

Brisbane Top Young Social Entrepreneur

The Young Entrepreneur Awards recognises Brisbane's top business founders.

Community Digital Champion

Community Digital Champion

Recognition for helping improve Queensland’s digital literacy and digital adoption.

Impact Academy Fellow

Impact Academy Fellow

International accelerator for social enterprises.

Young Australians on the 'Cusp of Greatness'

Young Australians on the 'Cusp of Greatness'

One of 20 young social entrepreneurs named to be on "the cusp of greatness"

Global Laureate Fellow

Global Laureate Fellow

Youth leaders selected through a partnership between the Sylvan / Laureate Foundation and the International Youth Foundation.

Youth Award

Youth Award

Outstanding contribution to youth mental health in the Australasian region.

Global Fellow

Global Fellow

One of 15 global fellows utilising music for social change.

Young Social Pioneer

Young Social Pioneer

One of 13 Australian social change makers.