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Do good,
but better.

Whether driven by purpose or profit, organisations know that deepening their impact and genuinely strengthening their social licence is paramount.

When they want to do it more effectively, they come to me.

Lee Crockford · Headshot

I help businesses, governments, and NGOs strategically define and measure impact, build organisational capacity, and increase meaningful engagement with stakeholders.

With 20 years experience as an advisor, facilitator, speaker, and non-executive director, I help remove the roadblocks organisations face when creating better outcomes or building their social licence.

My work blends passion with pragmatism: profit and purpose aren't in spite of each other, but in service each other.

Think of me as your impact wingman.
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Learn how

Solutions

I’ll help you define and measure purpose, build your internal capacity, and drive deeper engagement.

Purpose and measurement

Getting clear on what matters and making sure it works.

  • Define and embed purpose, values, and impact.
  • Design pragmatically purposeful strategy.
  • Build actionable outcome frameworks (that actually work).

Organisational capacity

Building the well-oiled machine behind the impact.

  • Fortify internal capacity  and governance.
  • Build the capabilities of leaders to drive purposeful change.
  • Strengthen people and culture to underpin impact.

Stakeholder engagement

Crafting connections for collaboration and action.

  • Build meaningful relationships and co-design with stakeholders.
  • Develop and distill clear messaging and communications.
  • Design effective strategies to shift hearts, minds, and behaviours.

How I do it

Advisor and consultant

I’ll give you the fish.

Lee Crockford working alone on a laptop in an airy warehouse.

Discovery

I use a systems-thinking approach to better identify challenges and dependencies: separating symptoms from causes, connecting the dots, and mapping context.
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Solution design

I craft clear, actionable blueprints that detail what needs to happen, with whom, why, and to what extent—always blending purpose with pragmatism.
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Execution

I bring the blueprint to life—leading each step with purpose and agility. This can be as project manager, facilitator, designer, or something more bespoke.
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Some examples include

  • Built the first LGBTQIA+ outcomes framework for the Victorian State Government.
  • Co-designed a national wellbeing and values strategy for professional services firm, BDO.
  • Designed an award-winning behaviour-change campaign for Anglicare to encourage Australians to become foster carers.
See all work

Speaker and facilitator

I'll show how to fish.

Play
Play
Play

Keynotes

I deliver dynamic, thought-provoking keynotes that not only inspire but challenge audiences to see social impact in new and actionable ways.
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Facilitation

I create engaging, inclusive spaces for meaningful dialogue, guiding groups to align on purpose, surface insights, and turn ideas into impactful action.
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Training

I provide hands-on training sessions that equip leaders with practical skills and strategies to drive social impact from within organisations.

Some examples include

  • Provided a keynote address at Estoril Conferences Portugal in the role of leaders on wellbeing in the workplace.
  • Facilitated the new strategic direction of Virgin's Unite's work on the "future of work" with CEOs across Australia.
  • Trained Department of Transport's staff in co-design and design thinking practices.
See all work

Mentor and coach

I’ll support you as a fisher.

Picture of a group of people on a Zoom

For those wanting to maximise their long-term impact, I can be by your side to provide guidance and challenge assumptions—using a “sage on the side” approach to support internal reflection and meaningful growth. This can be weekly, monthly, or ad hoc.
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Previous work includes

  • Coached impact startups participating in global incubator, UNLEASH, in impact measurement, pitching, and organisational capacity.
  • Mentored a range of LGBTQIA+ charities in capacity assessment as part of Aurora Foundation funding.
  • Individually mentored a range of entrepreneurs starting and scaling their ventures.
See all work

Recent work

Strategy
Research
Co-design
Project management

The B Team Australasia

I'm redeveloping their theory of change and impact measurement framework to ensure their goals are supported by robust business strategy and processes.

Operations

Rainbow Giving Australia

As Operations and Programs Manager, I’m helping Rainbow Giving Australia run smarter, more efficient, and drive bigger impact.

Governance
Strategy
Funding and philanthropy

Australian Musical Theatre Festival

As Vice-Chair, I'm helping to lead strategic planning through an exciting period of growth as Australia’s only national musical theatre festival.

Governance
Strategy
Impact measurement

Pride by Side

As Non-Executive Director, I'm providing good governance to ensure strong strategic direction and compliance.

Project management
Stakeholder engagement
Digital

Sydney Theatre Company

Leading the transformation of Sydney Theatre Company’s website to be an accessible, seamless user experience.

Evaluation
Partnerships
Impact measurement

Foundation for Rural & Regional Renewal

I'm evaluating the effectiveness of their philanthropic partnerships that are working to increase disaster-resilience in remote communities.

See more work

Trusted by the best

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Lee is easily one of the smartest minds I've had the pleasure of working with—I go to him when I have a big problem to solve.

Lee is someone you can trust to deliver an outcome that is as impactful as it is beautiful to engage with, I can't wait to see what we work on together next!

Amy Lee-Hopkins
·
Head of Communications
Anglicare Southern Queensland

Lee made the complex feel seamless. His leadership, organisation, and communication turned a multi-stakeholder brand and website overhaul into an efficient, well-executed success. If I had the chance to work with him again, I wouldn’t hesitate.

Latoyah Forsyth
·
Director, Engagement and Experience
Melbourne Recital Centre

Working with Lee to asses the impact of Earth Hour globally was exceptional.

His data-driven approach and ability to navigate complexities provided invaluable insights.

His allowed us to make informed decisions and strategically invest in specific markets.

Siddarth Das
·
Global Director
WWF

Lee demonstrates sophisticated skills in strategic thinking, collaboration, communication, analysis, and problem solving. As board advocate, he oversaw the development of the world’s first Outcomes Framework in Reducing Gambling Harm.

I have thoroughly enjoyed working with Lee and learnt a lot from him. I would recommend him to anyone searching for a Board member with strong governance capability.

Tass Mousaferiadis
·
Former Chair
Victorian Responsible Gambling Foundation

Lee's method, preparation, delivery, competency, and style is outstanding and out-ranks anything I have seen previously.

I just loved the process he used for our strategic planning—it was so democratic. It really allowed every possible topic or concern to be expressed without any fear of judgement, and ensured priorities were a shared decision.

My sincere thanks to Lee for being such a positive force for good and bringing his skills and talents to AMTF so generously.

Gillian Miles
·
Co-Founder and Board Advisor
Australian Musical Theatre Festival

Lee is someone that people warm to. He’s great in difficult situations when there are opposing views and has a way of engaging people to make them feel valued.

He draws out threads to help people see that they’re more in agreement than disagreement. There’s an art to that.

Jenny McMahon
·
Director
JLM Coaching and Consulting

Lee offers a rare combination of intellect, insight and empathy.

He is a delight to work with and has been instrumental in helping us achieve lasting organisational impact.

Peter O'Sullivan
·
Chief People Officer
BDO

Lee brings his whole self to his work—and by whole self I mean his identity, experiences and truckloads of compassion.

His work is truly informed and guided by these strengths and values.

Samantha Yorke
·
Policy and Government Relations Lead
Google

Lee was a true partner for us at Pride Cup. He gave clear advice, met us where we were in our journey, and delivered what we needed.

The final product has longevity but also was immediately actionable. I can't recommend him highly enough.

Hayley Conway
·
CEO
Pride Cup

Lee is simply amazing.

He has added an enormous amount of value to The B Team, with his work helping corporations measure and improve workers' mental health.

Lynette Mayne
·
Executive Director
The B Team

Lee is incredible to work with: purpose-driven, strategic, collaborative, adaptive, pragmatic, and reliable. Everything he delivers exceeds expectations. What I love most about Lee is his engagement style with clients and the communities he works with.

He is a great listener and it is clear that everything he does is about empowering others to be the best that they can be.

Em Scott
·
CEO
GiveOUT

Lee's work with social change-making and entrepreneurship embodied the bold, action-oriented spirit we seek when selecting speakers for our TEDx events. Lee was a perfect choice for a guest speaker to ignite the entrepreneurial drive!

Juanita Wheeler
·
CEO
TEDx

Lee’s ability to distil complex social problems into understandable language, outcomes frameworks, and impact is second to none.

His co-design and facilitation is deeply empathetic—always asking who else should be considered.

Olivia Roney
·
Director
Pride by Side

I have had the pleasure of working with Lee over a number of years. In that work he has helped shape strategic thinking and vision, whilst also allowing others the space to generate ideas.

He is a master facilitator, able to manage and direct groups to co-create and develop actionable solutions. I particularly value Lee’s ability to capture and bring together disparate thoughts and points of view to shape tangible outcomes.

Anna Gowdridge
·
Director
100% Human at Work

I would heartily recommend Lee's versatile skills and wide-ranging experience for any strategic planning or hands on community engagement.

His strategic insight and in-depth engagement experience supported Council’s consultation. He calmly facilitated the community engagements—enabling Council to tailor services to match our community’s needs.

Kurt Heidecker
·
General Manager
Mansfield Shire Council

We were consistently impressed and grateful for both the way in which Lee worked with us throughout the project and the quality of the outputs.

This project has developed very tangible outputs for our critical work in the LGBTQIA+ space!

Bridget Barker
·
Manager
Victorian State Government