Lee Crockford
Social Impact · Behaviour Change · Design
Social Impact · Behaviour Change · Design
Lee is a social impact strategist working to solve complex global challenges. As a Co-Founder and Director of spur:, he is passionate about instigating change through innovation, design, and behaviour change.
His work is highly varied and has spanned mental health, foster care, LGBT+ rights, extremism, the environment, homelessness, and domestic violence.
He is a speaker, writer, and facilitator.
With a background in design, every project is approached with the ethos: It stands. It works. It is beautiful.
Lee has been recognised internationally for his ground-breaking work and approach to social impact and impact measurement. He is an UNLEASH Innovation Lab winner, Australian representative to the G20 Youth Entrepreneurship Alliance, and named as "One of 20 young Australians on the cusp of greatness"
Lee has previously been awarded as a Global Laureate Fellow, D&F Academy Global Fellow, Australian Young Social Pioneer, Queensland Digital Champion, and Young Social Entrepreneur of the year.
In 2011, Lee co-founded what is known today as spur: - an organisation that exists to create a world that is fair, sustainable, and well.
spur:'s work is based on understanding what drives human behaviour, how to change it, and how to effectively measure the outcomes of this change. Governments, NGOs, and corporates work with spur: across health and wellbeing, education, environment and sustainability, equality, access, and peace.
A profit-for-purpose business, 5% of spur:'s revenue and 20% of employee time is donated to sister NGO spur:org.
800,000 people suicide globally each year and spur:org, a DGR-1 status charity, produces multi-award-winning, mental health projects and campaigns to reduce this number by making it an easier option for people to take positive action.
Mental health isn’t just a human problem - it’s a trillion dollar business problem.
Poor mental wellbeing costs the global economy more than US$1T each year to lost productivity, absenteeism, workplace claims, staff turnover, and a range of other contributing factors.
Toucan is a digital platform that allows businesses, NGOs, governments, and interest groups to understand how their people are feeling at any moment in time.
Toucan is built on powerful machine learning that helps predict and track changes in team wellbeing, as well as providing personalised support to individuals’ needs.
What would you to say a future version of you or someone else?
Future Postbox is a free platform that allows people to write letters which are sent 12 months later.
Some use it as for goal tracking, others as a time-capsule of memories. Some use it to say things are too hard to express face-to-face, and others just as a laugh.
The Clockmaker is a children's novel trilogy that explores life, death, and grief.
The Clockmaker follows the adventures of Ethan and his Dad through the magical world of Viik. That is until Ethan's Dad dies, taking with him the portal to Viik. How can Ethan get back to Viik and face the one person who might be able to bring his dad back, The Clockmaker.
The Clockmaker is currently in development.
Impact 25 Award Finalist
Pro Bono Australia · 2019
Recognition of contribution to the Australian not-for-profit and social sector and the wider community.
Gold Inclusion & Silver Health Awards
Unleash · 2018
Global innovation lab to action the UN's Sustainable Development Goals in Singapore.
Australian Representative
G20 Youth Entrepreneur Alliance · 2018
Australian representative at the global summit in Buenos Aires to further the sector.
AMP Tomorrowmaker
AMP Foundation · 2017
AMP's Tomorrow Fund supports Australian Changemakers across a wide range of fields.
Brisbane Top Young Social Entrepreneur Finalist
Business News Australia · 2016
The Young Entrepreneur Awards recognises Brisbane's top business founders.
Community Digital Champion
Advance Queensland · 2016
Recognition for helping improve Queensland’s digital literacy and digital adoption.
Impact Academy Fellow
Impact Academy · 2016
Internationl accelerator for social enterprises.
Young Australian on the Cusp of Greatness
Junkee Media · 2016
One of 20 young social entrepreneurs named to be on "the cusp of greatness".
Global Laureate Fellow
International Youth Foundation · 2013
Youth leaders selected through a partnership between the Sylvan / Laureate Foundation and the International Youth Foundation.
Youth Award
Australasian Men's Health Forum · 2013
Outstanding contribution to youth mental health in the Australasian region.
Global Fellow
The D&F Academy · 2012
One of 15 global fellows utilising music for social change.
Young Social Pioneer
Foundation for Young Australians · 2010
One of 13 Australian social change makers.
Romeo, the seeing eye dog in training