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Do good,
but better.

Whether driven by purpose or profit, organisations know that deepening their impact and genuinely strengthening their social licence is paramount.

When they want to do it more effectively, they come to me.

Headshot · Lee Crockford. Smiling at the camera in a blue t-shirt with a semi-industrial background.

I help businesses, governments, and NGOs strategically define and measure impact, build organisational capacity, and increase meaningful engagement with stakeholders.

With 20 years experience as an advisor, facilitator, speaker, and non-executive director, I help remove the roadblocks organisations face when creating better outcomes or building their social licence.

My work blends passion with pragmatism: profit and purpose aren't in spite of each other, but in service each other.

Think of me as your impact wingman.
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Learn how

Solutions

I’ll help you define and measure purpose, build your internal capacity, and drive deeper engagement.

Purpose and measurement

Getting clear on what matters and making sure it works.

  • Define and embed purpose, values, and impact.
  • Design pragmatically purposeful strategy.
  • Build actionable outcome frameworks (that actually work).

Organisational capacity

Building the well-oiled machine behind the impact.

  • Fortify internal capacity  and governance.
  • Build the capabilities of leaders to drive purposeful change.
  • Strengthen people and culture to underpin impact.

Stakeholder engagement

Crafting connections for collaboration and action.

  • Build meaningful relationships and co-design with stakeholders.
  • Develop and distill clear messaging and communications.
  • Design effective strategies to shift hearts, minds, and behaviours.

How I do it

Advisor and consultant

I’ll give you the fish.

Lee Crockford working alone on a laptop in an airy warehouse.

Discovery

I use a systems-thinking approach to better identify challenges and dependencies: separating symptoms from causes, connecting the dots, and mapping context.
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Solution design

I craft clear, actionable blueprints that detail what needs to happen, with whom, why, and to what extent—always blending purpose with pragmatism.
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Execution

I bring the blueprint to life—leading each step with purpose and agility. This can be as project manager, facilitator, designer, or something more bespoke.
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Some examples include

  • Built the first LGBTQIA+ outcomes framework for the Victorian State Government.
  • Co-designed a national wellbeing and values strategy for professional services firm, BDO.
  • Designed an award-winning behaviour-change campaign for Anglicare to encourage Australians to become foster carers.
See all work

Speaker and facilitator

I'll show how to fish.

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Keynotes

I deliver dynamic, thought-provoking keynotes that not only inspire but challenge audiences to see social impact in new and actionable ways.
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Facilitation

I create engaging, inclusive spaces for meaningful dialogue, guiding groups to align on purpose, surface insights, and turn ideas into impactful action.
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Training

I provide hands-on training sessions that equip leaders with practical skills and strategies to drive social impact from within organisations.

Some examples include

  • Provided a keynote address at Estoril Conferences Portugal in the role of leaders on wellbeing in the workplace.
  • Facilitated the new strategic direction of Virgin's Unite's work on the "future of work" with CEOs across Australia.
  • Trained Department of Transport's staff in co-design and design thinking practices.
See all work

Mentor and coach

I’ll support you as a fisher.

Picture of a group of people on a Zoom

For those wanting to maximise their long-term impact, I can be by your side to provide guidance and challenge assumptions—using a “sage on the side” approach to support internal reflection and meaningful growth. This can be weekly, monthly, or ad hoc.
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Previous work includes

  • Coached impact startups participating in global incubator, UNLEASH, in impact measurement, pitching, and organisational capacity.
  • Mentored a range of LGBTQIA+ charities in capacity assessment as part of Aurora Foundation funding.
  • Individually mentored a range of entrepreneurs starting and scaling their ventures.
See all work

Recent work

Governance
Strategy
Funding and philanthropy

Australian Musical Theatre Festival

As Non-Executive Director, I'm helping to lead strategic planning through an exciting period of growth as Australia’s only national musical theatre festival.

Strategy
Research
Co-design
Project management

The B Team Australasia

I'm redeveloping their theory of change and impact measurement framework to ensure their goals are supported by robust business strategy and processes.

Project management
Strategy

Melbourne Recital Centre

As Digital Projects Lead, I'm leading the company's brand and website redevelopment projects—managing deliverables and stakeholders.

Facilitation
Presenting
Strategy

100% Human at Work

I'm facilitating the co-design process with their network of CEOs and businesses leaders to developed solutions addressing challenges in the future of work.

Governance
Strategy
Impact measurement

Pride by Side

As Non-Executive Director, I'm providing good governance to ensure strong strategic direction and compliance.

Strategy
Theory of change
Impact measurement

Pride Cup

I redeveloped their organisational strategic plan, theory of change, and outcome metrics to ensure a sustainable and impactful future.

See more work

Trusted by the best

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